How I Sell Restaurants

I am celebrating 35 years in restaurant real estate and have closed approximately 400 restaurant transactions. A lot has changed since I started and some basic things have stayed the same. The biggest change is the internet. The internet has become the primary place that people go to when looking for a restaurant. I have a strong presence on the internet. I utilize the services of three large internet sites plus my own web site. I am a preferred member of Biz-Ben and receive preferential placement for my ads and receive multiple featured ads. My ads are "pushed" to their customers according to their search criteria. I don't have to wait for them to find me, I find them. I also advertise on Google Ad Words which helps get additional exposure to my web site. But my biggest advantage as a restaurant broker is that I personally interview every prospect who calls me regarding my listings. I don't rely on just the computer to sell my restaurants. By talking (and listening) to each prospect I learn what they really want or what they should want. Sometimes an ad can't completely convey what it is, and a verbal description is needed. Besides my Newsletter and the "just listed" cards I have sent out to over 10,000 restaurants I have a data base of clients that goes back to the beginning 35 years ago. My personal contacts in the restaurant industry are probably my greatest strength as a restaurant broker. Once the negotiating phase starts, I never give up. I work hard to get the job done and done right. I am proud of the successes I have achieved and look forward to each and every transaction getting done right.

If you are interested in selling your restaurant, I would like to have an opportunity to present my services for your consideration. I offer free evaluations for the opportunity to present my services for your consideration of a listing if you are thinking of selling your restaurant.

Jeffrey Back Biography

Jeffrey Back has been involved in the restaurant industry for more than 40 years. In 1985, Mr. Back joined Grubb & Ellis Commerical Real Estate Company specializing in restaurant real estate, and in 1988 as a real estate broker, Mr. Back founded J. Back & Associates Restaurant Real Estate, as the Bay Area's first real estate brokerage company to specialize exclusively in restaurant real estate. Mr. Back has handled over 400 restaurant real estate transactions primarily in Northern California. Mr. Back has also been engaged as an expert witness in the field of restaurant real estate and other related issues approximately 25 times and has given expert witness testimony.

Prior to founding J. Back & Associates, Mr. Back was President of Charlie Brown's Restaurants, a division of Restaurant Associates for 5 years. Previous to that, he was responsible for the operating development and rollout of a prototype restaurant financed by Holiday Inns. Mr. Back also held several management positions with Lawry's Restaurants throughout California. Mr. Back graduated with a BSBA degree from the University of Denver where he majored in Hotel & Restaurant Management.